Outdoor Hospitality

The future of hospitality is outside. We've already built it.

From the founder of Collective Hotels & Retreats — 8 owned outdoor hospitality properties across the US and a 75+ property global affiliate network. We bring founder-level operating experience to every outdoor hospitality project.

The Engagement

From concept to operation — and everything in between

Outdoor hospitality is the fastest-growing segment in the industry, but it's also where the most capital gets wasted on bad assumptions. Glamping looks simple from the outside. From the inside, it's a complex operating challenge — land, permits, infrastructure, seasonality, guest expectations, staffing in remote locations, and unit economics that don't forgive poor planning. We've lived every one of those challenges.

01

Site Feasibility & Market Analysis

Demand analysis, competitive landscape, permitting pathway assessment, and financial pro forma development. We evaluate sites through the lens of someone who has developed outdoor hospitality from raw land to operating asset.

02

Brand & Concept Development

Brand positioning, guest experience design, unit type and amenity programming, and pricing architecture. We built two outdoor hospitality brands from scratch — one owned, one affiliated — and know what resonates in market.

03

Operating Model Design

Staffing models, technology stack, F&B strategy, activity programming, maintenance protocols, and seasonal operating plans. The operating model is where outdoor hospitality ventures succeed or fail.

04

Go-to-Market Strategy

Distribution strategy, direct booking optimization, OTA management, partnership development, and launch marketing. We've launched outdoor properties in markets ranging from remote mountain valleys to urban fringe sites.

05

Sustainability & Certification

B Corp pathways, regenerative tourism frameworks, environmental impact planning, and sustainability storytelling that drives bookings. Collective was a certified B Corp — sustainability was core to the brand, not a marketing add-on.

06

Investor-Ready Documentation

Investment memoranda, financial models, operating pro formas, and pitch materials built by someone who has raised capital for outdoor hospitality ventures and can speak the language of both operators and investors.

Why Us

We built Collective Hotels & Retreats from the ground up

Collective Hotels & Retreats was an experiential outdoor luxury hospitality brand — 8 owned properties across the American West and a 75+ property affiliate network spanning 6 continents under The Conservatory Collective.

We developed properties from raw land, built operating teams in remote markets, created a luxury glamping brand that competed with traditional hotels, achieved B Corp certification, and attracted institutional investors.

The company was acquired in 2025. The experience — every lesson, every mistake, every breakthrough — is what we bring to your project.

  • 8 owned properties developed and operated
  • 75+ global affiliates across 6 continents
  • Full lifecycle experience: land acquisition through exit
  • Luxury positioning in the outdoor segment
  • B Corp certified — sustainability as operating principle
  • Institutional capital raised for outdoor hospitality
  • Successfully acquired in 2025

Have an outdoor hospitality project?

Whether you're exploring a site, refining a concept, or optimizing an existing operation — let's talk.

Schedule a Consultation