Asset Management
We represent hotel and resort owners with the operational depth that comes from having built, operated, and exited hospitality assets. Performance isn't an abstraction — it's rooms sold, guests served, and capital deployed wisely.
The Engagement
Most asset managers come from finance. We come from operations. That means we don't just read the monthly P&L — we understand why the numbers look the way they do, what levers the operator is or isn't pulling, and where the real upside lives. We've managed owner relationships from both sides of the table: as the operator being held accountable, and as the owner demanding accountability.
Monthly and quarterly operating reviews with your management company. Revenue, expense, GOP, flow-through — benchmarked against comp set and budget. We ask the questions your operator hopes you won't.
Management agreement review, fee structure analysis, and ongoing operator performance evaluation. If the management company isn't delivering, we build the case and the path forward.
FF&E reserve strategy, renovation scoping, and capital expenditure prioritization. We ensure every dollar of CapEx drives NOI and positions the asset for the next phase — whether that's hold, reposition, or exit.
Rate strategy, channel mix optimization, group/transient balance, and ancillary revenue development. We bring $3B of Starwood revenue strategy experience to every engagement.
Brand evaluation, market positioning, competitive analysis, and repositioning roadmaps. Whether it's joining a soft brand, going independent, or making a strategic pivot — we map the path and the economics.
Operational due diligence for hotel acquisitions. We evaluate the asset as an operator — not just the numbers, but the team, the market dynamics, the physical plant, and the realistic upside story.
Who This Is For
Our asset management advisory is designed for hotel and resort owners, private equity firms with hospitality portfolios, family offices with lodging assets, and developers entering the hotel space. If you own a hospitality asset and want an operator's eye on your investment — not just a financial analyst — we should talk.